BF3 on the way into irrelevance?

When a new game comes out and it is rated as one of the top games of the year, I keep a eye on how it performs.
One indicator for the popularity and success is the price for it in several online-shops.

So now I took a closer look at BF3 as it seemed to be the most important game for us in 2011/2012.

released: October, 27th 2011
price: 59,99 EUR

Now we have January and the price continues to fall. Lets see, what we have:

Official shop systems (e.g. Amazon):
price: 34,97 EUR (with DVD)
ebay and other shops: 14,99 EUR (key for download)

I expect the price to drop on 19,99 around Easter.

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