BF3 without ingame server-browser!

The pc-version of BF3 will be shipped without a ingame server browser. Only the console-players will get one.
The stat-tracking and social tools service, Battlelog, will serve as Battlefield 3′s main menu and serverbrowser on PC as the game itself will have now own menu on your rig, too.
For all settings and starting a match, you have to open the Battlelog service page, choose a server, click join and then the game-client itself will be opened.
The battlelog-menu will show a online game browser for searching matches.

Sounds like Battlefield heroes to me …